Will it blend? Oath will combine disparate AOL-Yahoo ad tech assets

Imagine the frustrating process of untangling Christmas tree lights. Now imagine doing it with ad tech. That’s the chore Verizon faces. Verizon is going to create a new brand, Oath, to include Yahoo and AOL, after the telecom conglomerate closes its acquisition of Yahoo for around $4.5 billion by end of this June. On paper, the…

The consequences late-paying clients have on agencies

When Relativity Media wanted to continue its partnership with digital marketing agency TVGla but asked to extend payment cycle from 60 days to 90 days, Dimitry Ioffe immediately walked away from the account. “We already lost six figures in revenue because Relativity was filing for bankruptcy,” said Ioffe. “For any client — big or small…

Why Snapchat misses the influencer mark, for now

Lauren Riihimaki likes posting do-it-yourself content on social media. As LaurDIY, she has amassed more than five million subscribers on YouTube, two million followers on Twitter and Instagram, and 400,000 likes on Facebook. She averages 250,000 views per snap on Snapchat. As a social star, Riihimaki gets special treatment from those networks, like workshops on new platform…

Happy Thanksgiving

Dan and I had our own little Thanksgiving celebration tonight. Since a whole bird would be too much for two people, we just made Turkey breasts along with stuffing, truffle mashed potatoes and baked green beans. It was no-frill yet cozy. Dan and I have so much to be thankful for this year. May you enjoy…

Ad agencies are rushing out artificial intelligence services

With Google, Microsoft and Facebook all pushing artificial intelligence, AI is becoming the next battleground for agencies, perpetually on the hunt for new service lines. AI basically gives machines the ability to think like humans. A simple example: You can have a one-on-one conversation with another person, but AI can talk to 500 people at the same…