About Me

YuyuWhen I was little, my mother gave me some advice that I’ve been turning over in my mind ever since.

“The world is big,” she said. “Keep your mind open. Be curious and generous.”

That’s why my mom gave me the name “Yuyu.” In Chinese, the first “Yu” is the historical name of my hometown Chongqing and the second character represents the unknown, limitless universe. “I hope you will have as much wisdom as the universe,” my mom said to me.

Perhaps my name has opened up many curious natures to me. Because I was curious to know what life in the United States was like and thought that only learning English well could introduce me to American culture, I decided to pursue a master’s degree in journalism at New York University. Graduate school was never easy but I managed to leave my comfort zone, earn my degree and further land a reporter job at a well-respected media company called Digiday.

I’m very proud of my Chinese identity when covering advertising and marketing, as the industry needs more diversity. Since I like writing I want to share my observations on media and advertising here on my blog, and use it as a platform for people to know more about me professionally and personally.

If you have any suggestions, questions or simply want to have a chat, you can reach me at chenilleyuyu@gmail.com.