Is Everyone a Photographer?

It was 11:30 p.m. Friday. I dragged myself to the West 4 Washing Square metro station with a hope that D train could take me home in a second. After 20 minutes, I was still waiting. The lady next to me leaned over the track. No train was coming. Then she stepped back and skimmed her Nikon camera catalogue. Without finishing one page, she checked again if the train was coming. Finding no train, she rolled the catalogue and threw it into a large Nikon bag. “Is D train running?” she approached me. “Yes, I think so…are you a photographer?” intrigued by her Nikon bag, I could not help asking. “Yes, I’m a professional photographer. I have been a photographer for 30 years. Look at my hair!” She smiled and ran her fingers through wisps of black and white curls, “my name is Maria Ferrari.”

Ferrari specializes in still life and has her own studio located in Chelsea. “There’s a huge transformation in photography business. Photographers are less respected today.” Ferrari sighed. “Is it because everyone is a photographer today?”I doubted. “Well, right and wrong…” Ferrari argued. Her voice was gradually covered by the incoming D line, so we resumed our “everyone is a photographer today” discussion on the train.

I believe everyone is a photographer like most people do to the point where technology enables us to turn everyday pictures into artistic images. Today we have our own camera, be it an Iphone, a regular small digital camera or a DSLR. A DSLR user can hardly take crappy pictures with a good lens. In addition, mobile photo applications like Instagram can give saturated color and add special effects to imagery. However, after discussing with Ferrari, I started to see the other side of the coin and muse over the difference between photography hobbyists and photographers.

Photographically speaking, these user-friendly DSLR modes and mobile editing applications are not photography. Photographers have to acquire editing skills while not all photography amateurs have access to in-depth editing programs. Ferrari asked me which format I preferred: RAW or JPEG (RAW is an original and proprietary format that requires a special software to view while JPEG is a compressed format that can be readable by any image program. Meanwhile, JPEG allows around 3 times the number of pictures that we could shoot in RAW). Considering the capacity of my camera, I usually shoot in JPEG with my DSLR and believe they can spare me a complicated editing process.

However, photographers produce files in a RAW format and edit them for the best quality. Mobile photography applications and non-manual models on DSLR produce JPEGs that are immediately suitable for uploading and sharing on website. However, with only 8 bits per color (RAW has at least 8 bits per color), JPEG is not an ideal format for printing. Ferrari drew an analogy between the JPEG format and food: JPEGs are “cooked” and when our food has been processed before, we cannot taste its freshness and absorb the nutrition.

Photographers are familiar with camera settings and need more control over how their images look like, because for them the quality of images is of the utmost importance. Therefore, they shoot in RAW and edit RAWs via an editing program. “A photographer cannot depend on her camera only. She has to master an editing software no matter it is Photoshop or Lightroom. To my surprise, many people do not realize the importance of editing. Even some photographers today just dabble in editing programs while dabbling cannot secure them a place.” Ferrari said.

I’m not in a position to discuss how far photographers should go in terms of editing, but in this regard, if we just put our DSLR on automatic mode and simply click the button, or share our Instagram documents on Facebook, we are not a photographer.

Though I am not adept at editing yet, I’m in course of learning and have created enormous archives of image. Therefore, my friends consider me a photographer. And occasionally assign me shooting tasks. I have been comfortable with this position, but am I really a photographer? Not necessarily.

Photography is a profession. The U.S. Bureau of Labor Statistics define photographers as a group who “photograph people, landscapes, merchandise, or other subjects, using digital or film cameras and equipment. May develop negatives or use computer software to produce finished images and prints. Includes scientific photographers, aerial photographers, and photojournalists”.

Concisely, photographers make a living out of taking and editing pictures.

It’s complicated when it comes to the definition of photographers, let alone to differentiate photographers from photography armatures. Take, for instance, it’s controversial whether Vivian Dorothea Maier is a street photography master or photography hobbyist. She worked as a nanny rather than a photographer when she was alive. Her vast body of 150,000 negatives was not known to the public until she died. Her work proclaims her an important figure in American street photography today but she was not considered a photographer by her contemporaries.

It might be unfair that not earning a living out of photography prevent us from being a photographer and takes away our experience and even years of education we have spent on photography skills, but it credits photography as a profession. Meanwhile, it is one of the reasons why photographers have to produce images based on clients’ needs as well as shoot subjects they do not like.

We are in a state of digital cameras where we have access to do the same as those whose profession is to take and edit pictures. However, being a photographer requires more endeavor and time investment to the point where the person makes a living out of photography. Jim Bryant, an experienced Seattle-based photojournalist and photography business owner said on a digital photograghy forum: “Learning photography is easy, there are so many articles, books, blogs, videos, workshops, and schools. Yet, becoming a photographer is a completely different story; it’s a journey that doesn’t happen overnight. It’s a journey that requires knowledge and experience.” This may be the reason why Ferrari has committed 30 years to photography and is still exploring how to hone her skills in shooting still life.

Where Are You, NYC Subway Buskers?

When I passed by the subway performing spot at 14st Union Square this Sunday afternoon, I noticed something was different: there was no music! I always feel relaxed to hear music for my passing moment when I’m rushing for a train, so I was a little disappointed when I saw no musicians or entertainers. Disappointment aside, I started wondering: “there are thousands of street performers in New York City. Do they routinely take Sunday off? Why nobody grabs this hot spot and busks?

Looking through some news online, I got to know that subway buskers need to acquire permits from MTA Music Under New York Program (MUNY) to secure a performing spot at 28 subway stations in New York City. Meanwhile, it’s a pride to be listed on the MUNY roster, which signifies that they have passed a painstaking musical tryout—an audition hosted by MUNY every Spring.

I have met some MUNY musicians who offered me fresh experience and surprises. I encountered a Latin and gypsy fusion band Karikatura last Friday. I missed their live music, but a suitcase of donation by passers-by revealed the quality of their music. I went to their website and listened to some of their songs. One of Departures EP Suitcase reminded me of my independent excursions in China and the U.S.: my friends cannot understand why traveling alone is not lonely while I cannot understand why they associate being alone with being lonely. My favorite lyrics in this song are “I never wash and clean it; every stain is a memory…”

Every time when I commute at 14st Union Square, I look forward to meeting new performers and discovering some instruments. Today I came across a flute soloist playing under “MUNY Andes Fusion” banner. When I was wondering what kind of flute he was playing, he gave me a quena and insisted we should have a picture together.

Any subway musician will play at 14st Union Square train station this Sunday?:)

rLOVEution–Philadelphia

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Arcadia postcards    by Yuyu

“For thousands of years, poets and artists have dreamed of a beautiful place called Arcadia.”—Philadelphia Museum  of Art

During my four-day excursion in Philadelphia, I was lucky to see Arcadia at Philadelphia Museum of Art, an exhibition of modern and contemporary French artists. Inspired by Virgil, a poet who wrote about a spiritual landscape filled with sunshine and happiness — Arcadia, these artists drew visions of their own Arcadia. The exhibition easily resonated with audience. As a laymen, I have never received rigorous training in modern and contemporary art, but I was intoxicated by those overlapping strokes, unique ideas and vibrant colors: Paul Cezanne captured bathers in the sunshine with short strokes; Pablo Picasso depicted flattering silhouettes with simple lines and initiated Cubism; Paul Gauguin incorporated his escape from stress and pursuit for a higher being into colors… These paintings suggested France as a hub of modern and contemporary art.

I cannot help associate Arcadia with Philadelphia. Like Arcadia, Philadelphia is a paradise full of sunshine, tranquility and mysteries. Moreover, this historical city stands on itself as the birthplace of the United States. Travel in Philadelphia is like reading a book. It is also a good way to explore one aspect of myself set against the backdrop of the city.

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Reflection of trees at Philadelphia’s Magic Garden    by Yuyu

The whole city was conspiring on teaching me how to enjoy leisure, a luxury in New York City. Spared from a heavy line, I had a sit-down breakfast of chai tea and bagel in a popular coffee shop Café Ole. Heading out to the street, I felt the sunshine penetrate the air that breathed freshness and the trees express grace. Sauntering in Philly, I did not have to be worried about walking so slowly that passers-by might bite my head off (In New York City, people on the street are like sharks).

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Breakfast photographs    by Yuyu

Because of its architectural merits, strolling in Philly was a delight. A combo of historical buildings and modern architecture presented a mixed feeling: the old Independence Hall area was reminiscent of The American Revolutionary War while the new City Hall district witnessed the development of Philadelphia.

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Architecture image    by Yuyu

Those old and modern architecture not only demonstrated ups and downs of Philadelphia, but also reminded me of a famous figure who devoted his whole life to Philly—Benjamin Franklin. He said: “If you would not be forgotten, as soon as you are dead and rotten, either write things worth reading or do things worth the writing.” As a printer, scientist and statesman, he did both. Among all his accomplishments, it’s noteworthy that he founded University of Pennsylvania (UPenn). A sunset stroll on UPenn campus was bliss. Scenic beauty aside, the creative spark and the search for knowledge was around every corner of the university and kept the campus alive. Students and scholars there carried on the legacy of Franklin’s enquiring mind and esteem for education.

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University of Pennsylvania    by Yuyu

At night, Philly became mysterious. Haunted houses and graveyards on my ghost tour sent a chill down my spine. I slipped into a tavern to drag myself out of those savory ghost stories and asked the bartender whether those stories were real or just entertaining. He winked: “Don’t you know Philly is the most haunted city?” I swallowed a beer: “I wish I did.” It was easy to get into a conversation with people in Philly. After a while, those frightening stories went out of my mind.

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Washington Square Park in Philly     by Yuyu

Philadelphia is my Arcadia. The magnetic pull of the city is hard to resist. Philadelphia has offered enough to feed my interest in art, photography and American history. Its tranquility and sensuous harmony enabled me to find my peace of mind.

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Drawn and photographed by Yuyu

A Happiness Keeper in Raleigh, NC

Courtesy Carolyn Scott Photography

Courtesy of Carolyn Scott Photography

Courtesy Carolyn Scott Photography

Courtesy of Carolyn Scott Photography

Carolyn Scott catches layers and layers of pure happiness with her Canon DSLR. The happiness lasts longer than any wedding kiss, longer than it takes the couple to say their vows, and longer than the entire preparation for a wedding.

“Every wedding has its own meaning and is so different, which to me is really funny,” Scott said with a laugh. As a professional photographer, Scott has attended around 70 weddings since starting her own business in 2008, Carolyn Scott Photography, in Raleigh, NC.

Scott is not entirely the person you would expect. She is humorous and dynamic as a photographer, but she turns serious and cautious as a businesswoman. She is affable and accessible when communicating with her clients, but she becomes shy and reserved when socializing with other photographers. She doesn’t prefer a color. She is obsessed with all vibrant colors. She doesn’t have a favorite photographer. Her tastes change with time. But she doesn’t change in some way: she has an enduring passion for wedding photography.

Scott and her husband Geoff are the only employees in this mom-and-pop wedding photography business. “Geoff and I have been together for ten years,” Scott smiled.

The couple has unusual interests. Take, for instance, that they love zombie movies and they could fly to Pittsburgh on a whim only for Primandi’s Burger.

Their offbeat tastes are manifested in their wedding photography business. “Geoff and I don’t want our consumers to take themselves seriously. We want to do something different,” Scott said.

She exudes her own married bliss in her portfolio and seasons the sweetness of weddings with vibrant colors and funky ideas. Scott uses light to her advantage. She usually takes pictures outdoors where she can capture warm natural colors to enhance the sense of joy. The concept of each work is as bright as its color: you can find a wedding ring shining on the Crest toothpaste (the bride will be a dentist) or you can find a black-and-white “Damsel in Distress” engagement slideshow that looks like a silent movie.

“I knew she needed to be the one to photograph us after I saw a photograph of two dinosaurs holding wedding bands,” said Kimberly M. Seymour who plans to set up her own photography business in NC. After a “wedding photography fiasco” Seymour turned to Scott to photograph her wedding anniversary. She adores Scott’s quirkiness, creativity, and energy, three qualities that depict Seymour’s relationship with her husband.

These three attributes also appeal to other couples who want to break the tradition.

“We were planning a fairly non-traditional commitment ceremony and we needed someone who was going to capture that and not misrepresent what we were trying to do,” Melanie Singer said. Scott caught Melanie and her husband Eric’s intimate moments on their wedding ceremony in a Southern farm. The couple looks cheerful, breezy and natural in their wedding pictures.

However, when Scott worked on Singer’s engagement session two years ago, she didn’t know what the couple expected from their pictures. Based on some simple questions, Scott mistakenly assumed Singer and Eric were traditional. But the couple’s ceremony turned out to be the antithesis of Scott’s presumption: they had organic corn instead of flowers, a trivia game rather than a dancing ball, and they even had a unity volcano. When Scott realized the couples’ eccentric ideas, she enquired about how they wanted to operate their wedding session.

“Communication is crucial. The hardest part of wedding photography is to know your clients in a short time and take pictures that they exactly want,” Scott said.

Prior to each session, she discusses the photo shoot with her clients via email, telephone or Skype, and also forwards an extensive questionnaire to gauge their needs. When she takes pictures, Scott asks couples goofy questions to get them to loosen up when they are camera shy. After each session, she will conduct a follow-up interview about clients’ responses. Clients feel Scott affable and responsive.

“It was an instantaneous connection and I felt as though I had known her for years; she made me feel comfortable immediately with her confidence and laugh,” Seymour recalled. Scott replied to Seymour’s email in 24 hours and spent two hours discussing how to shoot Seymour’s anniversary session.

Though Scott delights her clients with her funky ideas and insight into their needs, and she likes joking with her clients, she turns very serious when it comes to business.

“I drive Geoff crazy,” Scott recalled. There are many commercial considerations to worry about. “I’m constantly worried because I don’t know where the money is going to come from next. I’m only booked a year and a half ahead, so after that, I may not have work to do,” Scott continued. The wedding season in Raleigh usually goes from March to early December, longer than that in other states.

There is a lot of competition for wedding photographers in Raleigh. To compete, Scott provides a hands-on service. She never outsources her work. At 8:30 a.m., she starts editing, answering emails, placing order and shipping etc. and ends the day at 5:00 p.m., through Monday to Saturday. She insists on going to each wedding rehearsal to be better-prepared for a wedding ceremony, though she is not obligated to do so. She goes over the timeline with clients a week before a wedding to confirm they are on the same page. She takes around 2,500 wedding pictures each session, though she only delivers 900 or so to clients. She limits wedding sessions to around 25 a year to provide quality.

It’s hard to assign a price to a wedding photographer’s talents. Scotts’ clients don’t think they are tied to hefty bills: $2,800 plus tax for a wedding session. In 2011, Scott used half of her revenues to cover overheads and upgraded photographic equipment.

Scott is so absorbed in her work that she becomes elusive and reserved in local photography community. “I like being someone outside of the community,” said Scott. Nevertheless, in order to enlarge her consumer base, she develops a relationship with some photographer peers. If these photographers are booked for some date, they will recommend Carolyn Scott Photography to their clients. However, she mostly networks with wedding planners, DJs and florists who can offer her several weddings a year.

To some degree, Scott doesn’t need to socialize with other photographers, because her work is speaking for itself. She was awarded “Best Photographer” by the Raleigh Downtown Magazine 2012 “Best of Downtowner” Awards.

The award is not enough to satisfy Scott’s ambition. “I’ve never been happy with my work,” she said. Her 4-foot-tall body usually carries photographic equipment for 10 hours on a wedding. She doesn’t want to miss any happiness and important moments of her clients.

“Wedding photos remain where few other things do and it was important for us to have great photos to capture the day,” said Elise Watson, another of Scott’s customers who was married in March this year.

Scott and Geoff work as a team to capture the happiness. They taught themselves photography at the same time. She started photography with still objects, he with people. She likes shooting details, he prefers candids. She became a wedding photographer, he was a software engineer. She wanted to take a wedding picture from balcony, but was afraid going up the squeaky stairs, so he did it for her and became a part-time photographer since then. She helps brides get ready, he grooms. She sits in the middle of the aisle with a zoom lens on a wedding ceremony, he in the back with a wide angle.

“Ideally we would like to be destination wedding photographers,” Scott said, smiling to reveal two dimples. The couple hopes to catch more happiness when they travel in other states. The happiness never stops.

Many thanks to Carolyn Scott, Melanie Singer, Elise Watson, Kimberly M. Seymour, Ellen Fragola, Lindsey Campos and Gwen Loftin.

If You Want to “Be Mighty”

Picture Source: Dynomighty Official Website

Picture Source: Dynomighty Official Website

This is an old post. Since something came up, I had to delete it and now re-post this business profile.

Couple of years ago, Terrence Kelleman took ordinary magnets and Tyveck (a material mainly used in industrial packing and construction), and turned them into his success: He performs sleight of hand magnet tricks on YouTube and, in doing so, put millions of dollars in his own Mighty Wallet, one of the several products he sells .

Today the artist is the founder of a fast-growing $2 million global business Dynomighty Design. Kelleman’s genius is to transform ubiquitous materials into unique products, outsource manufacturing to China and illustrate them through a social media campaign including YouTube, Facebook and Google. Artists, hipsters and young people swoon.

Kelleman is a creative designer who makes bracelets from regular magnets, wallets from Tyveck. The products are so special that his Chinese manufacturer has never assembled similar products before. Kelleman is also a sophisticated businessman who can master human relations: he has established a good working relationship with Chinese manufacturer to keep costs low, as well as developed a viral relationship with his consumers via YouTube and Facebook.

This is a far cry from the days back in 1996, Terrence Kelleman, a Bachelor of Fine Art from Cleveland, Ohio, came to New York City to chase his ambition as an artist. The struggling artist divided his time between a nine-to-five job at MoMA and his own art project. One day, he found some abandoned prototypes at MoMA. Kelleman took magnets out of these prototypes and placed them on the desk. Suddenly, these magnets formed a straight line. This attraction inspired Kelleman to design magnetic bracelets.

Kelleman started working on magnetic jewelry in his compact apartment in the East Village and sold his first bracelet at MoMA Design Store. The novel magnetic bracelets quickly won a praise of the market and drove Kelleman to launch his own business Dynomighty Design in 2002, with only $300.

To draw consumers’ interest, Kelleman uploaded a video on YouTube demonstrating tricks of playing magnetic bracelets. Within a month, 4 million viewers were attracted to this magnetic magic. This viral video brought Dynomighty Design instant fame and pushed Kelleman to mull over how to further Dynomighty’s success.

“Magnet products are cool. Everyone loves magnets but not everyone needs magnets…” Kelleman recalled. He was well aware of the necessity to diversify Dynomighty’s products. “Everyone brings wallet, key and cell-phone every day. When I understood there would be an enormous opportunity in wallets, I decided to drive our focus on the one thing.” Kelleman said.

In 2005, he designed Mighty Wallet. It turns out to be a smash hit and gives Dynomighty Design even more cachet.

The wallet is made from a single sheet of Tyveck, a regular industrial material, thin yet durable. The stitch-less design offers the wallet extra strength. 100 different graphics are available to suit consumers’ personalities: you can bring a Passport Mighty Wallet when you travel or you can fill a water-resistant Cork Mighty Wallet with red wine that can keep you warm in winter…

“It is a fun product with many possibilities. My favorite is the NYC subway map, as it is highly practical: the only problem is that you really don’t want to pull out your wallet in the subway to check where you are going!” said Andrea Ruggiero, experienced designer and professor in Product Design from Parsons The New School for Design.

The slim and light graphic wallets become an expression of consumers’ spirit and personality. “I’m interested in the Mighty Wallet because my old wallet was bulky, but this wallet stays thin even though I stuff it full. I also have a brother that has one and he loves it as well! I would like to own more, so I can have a variety to choose from at my disposal.” Konner Wayson said. He has had Mighty Wallet for a month.

However, some consumers feel Dynomighty should offer more styles. “The problem is that their only product is a bi-fold design which just stacks the contents on itself with no trade-up for quality” Steve Montelli said. The wallet fetish bought Mighty Wallet to review rather than to use it, but he could not deny that “the price is low…”

When asked what goes into the $15 Tyveck wallet, Kelleman said with a laugh: “Pay no attention to that man behind the curtain.” But for a start-up, costs matter.

Kelleman is able to keep costs low by capitalizing on the strong relationship he has developed with a provider of format visuals in Shenzhen, China. Since the Chinese manufacturer has never printed and assembled similar product before, Kelleman has been working with them all the way. The camaraderie offers Dynomighty an edge on its competitors: keeping the margins that make consumers happy.

In spite of this, Kelleman is still concerned the Chinese manufacturer would give away Dynomighty’s templates. “One of the things I keep my eye on is manufacturing in China has risks. From brand stand of point, it’s something you have to be aware of…” Kelleman said.

The personalized yet affordable design cannot go far without a platform. Kelleman creates an intimate connection with consumers through social media including YouTube, Facebook and Google.

“From my first [YouTube] video in 2006, I realized that an enormous amount of people would go there to watch something cool,” Kelleman said. So far, Dynomighty’s YouTube channel includes clips from new products to company events to Kelleman’s personal life.

However, some YouTube users criticize Kelleman’s commercial exploitation of YouTube, suggesting he should buy a website to advertise his business and himself. Kelleman is comfortable with these comments: “I can understand that, because there are lots of interactions happening there…” He explained that Dynomighty Design consider YouTube as the second largest search engine in New York, as well as the first reference when they analyze visitors to Dynomighty website from other websites.

Like YouTube, Facebook is another channel to establish a close rapport with clients. On Thursdays, Dynomighty award a Mighty Wallet to a Facebook user who likes or comments on a new pattern. They also hold a testimonial on Facebook to hear consumers’ suggestions for Mighty Wallet.

“We are making expressive personal graphics. It’s kind of something like once our fans understand it, they really become brand champions.” Kelleman said. He pulled out his 6-month-old Mighty Wallet and gently touched it: “You could feel it grows on you, you develop a kind of attachment to it…”

In addition to YouTube and Facebook, Google serves as a consumer analyst. Kelleman presumes that Mighty Wallet appeals to 14-24 youth who do not have a checkbook or multiple credit cards, but have a strong desire for graphic wallets. He demonstrated Google Analytics on his Apple. The demographics revealed the major visitors to Dynomighty website are 18-34 male. This analysis accords closely with YouTube statistics. Kelleman showed a Mighty Wallet promotion video of which 60% viewers are male. The majority of the rest 40% female viewers are 13-17 teenagers.

Aside from quantitative and qualitative analyses, Google Ad service allows Mighty Wallet pop-ups to be targeted at online surfers who’ve previously visited Dynomighty.

Based on these statistics, Kelleman spots a niche in Asia. When he examined visitors to Dynomighty website, he found that Singapore tops the list in terms of the city ranking. Kelleman plans to partner with distributors in Singapore, Taiwan and other Asian cities.

The designer has nurtured Dynomighty from a home office to a global business extending to 15 countries around the world. Dynomighty’s annual revenues have quadrupled in last three years and reached $2.2 million in 2010. In 2011, Dynomighty was ranked 758 on the Inc.500︳5000 fastest growing companies list.

Kelleman is no longer the struggling artist who started his business with $300 and a box of magnets. However, the founder of the multimillion dollar company hopes that his products and his “Be Mighty” attitude can encourage people to express their personalities and realize their dreams.

Blog Week (Mar 5 — Mar 9)

Nothing is more scaring than my accounting midterm tomorrow while nothing is more exciting than the coming spring recess:)!!! They both get my adrenalin flowing!

Here are the weekly posts:

1. Relax! Let’s wear pajamas everywhere!

2. Why Ivy League students herd into Wall Street?

3. If you like 3.1 Philip Lim, you must read Zhou’s story. I hope to do a businessperson profile of Ms. Zhou:)!

4. He’s the mayor of my hometown — Chongqing. For people in Chongqing, it’s huge!

5. I’ll be in NC from Mar 11 to Mar 16. Any interesting places in Raleigh? Cannot wait checking out all of them!

 

Blog Week (Feb 13 — Feb 17)

I should have posted five links earlier. Enjoy these pieces and have a GREAT weekend!

1. I read this journal for class. It’s so delicate and beautiful The World of Charles Dickens, Complete With Pizza Hut.

2. Go Jeremy! Go Knicks! Jeremy Lin’s Best Friend

3. Immigrant entrepreneurs in New York City need more help!

4. When I was taking pictures at Washington Square Park, Colin was playing “ Maiden’s Prayer ”, one of my favourite pieces. The crazy piano guy‘s music is a consolation.

5. Feb is definitely fashion month. Let’s talk about what  British fashion is.

I was rushing to school while she was enjoying her rich breakfast. I love squirrels. They are fabulous!

I was rushing to school while she was enjoying her rich breakfast. I love squirrels. They are fabulous!

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